Google brings its flagship Accelerate programme to Saudi Arabia, sharing the latest of AI in marketing to the industry.

BBDO Europe Middle East and Africa Chairman Dani Richa features on Campaign Middle East's MENA Power List 2024.

The rebrand is also a strategic restructuring of the bank to better serve customers and target new segments of the market.

Temu Koski, formerly the Vice President of Media Business at YaLLA Esports, has been promoted to Chief Growth Officer.

A snapshot of the production industry by Sagar Rege touching upon localisation of content production and maintaining ...

In times of rapid transformation, humans continue to dream, yearn, and aspire—perhaps more than ever. Authentic connections ...

Victoria Loesch has joined COMvergence as Regional Research Director for the Middle East & Africa, a role based in the UAE.

MMA MENA's Melis Ertem highlights the shift to consumer-centric marketing in the UAE, where permission is not just preferable ...

We stand at the brink of a new era in marketing – one that transcends the evolutionary changes we’ve grown accustomed to.

Marketers and media planners need to understand that Baby Boomers' habits are evolving to CTV such as Netflix and Amazon ...

Dubai Lynx has also opened submissions for its 2025 Awards, sharing specific details on the refresh to its Awards and the ...