Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week.

Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.

Incremental, a leading provider of neutral retail media measurement, today announced a global partnership with Skai, the leading omnichannel advertising platform specializing in walled garden media.

Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds.

Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.