From Perplexity's search ad business to a performance art piece that channeled a chatbot, AI was the talk of the town.

The most persistent client criticism of agencies is that they have become too submissive and reactive. Surveys of client organizations over the years give agencies high marks for responsiveness but ...

Interpublic Group of Cos.’ Mediahub has found its new U.S. CEO. Nicole Estebanell steps into the role after serving as global chief client officer at fellow IPG Mediabrands agency Initiative for the ...

Stanley’s Chief Brand Officer Graham Nearn spoke with Ad Age about the brand’s growing focus on new marketing mediums and ...

Bose Chief Marketing Officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open earbuds.

The company’s co-founder writes about working with her brother to tell stories with meaning, excitement and joy.

The Omnicom consultancy calculated brand value for Apple, Nike, Tesla and others based on financial performances between ...

By leveraging predictive AI for modeling and measurement, marketers can confidently make more precise, strategic budget ...

Starbucks shares the sounds of its coffee experience, from the harvesting of the beans to the making and serving of a ...

The ideal approach is designers trained in conceptual thinking and art directors skilled in design execution—bringing the ...

MLS partners like Adidas and Allstate are leveraging the league’s expanded youth and development properties to connect with ...

Starting next week Kluin becomes global chief creative officer of Iris Worldwide, a 25-year-old network with 10 offices and 1,000 employees and a client roster that includes Samsung, Adidas, Bentley, ...