Atlanta will host the Super Bowl in 2028 at the home of the Falcons, the NFL announced on Tuesday following a vote of approval by the full league ownership. This will mark the fourth time Atlanta has hosted the NFL's championship game and the second at Mercedes-Benz Stadium,

In a bold move that has sparked both support and criticism, Jay-Z and the NFL have announced the extension of their partnership.

Hov's Roc Nation and the NFL have enjoyed a five-year relationship, with the music mogul's company serving as the League's live music entertainment strategist since 2019. On Tuesday (Oct. 15), Bloomberg reported that the two entities have extended the deal.

For the fourth time in history, Atlanta will host the Super Bowl. On Oct. 15, the NFL announced that Atlanta won the bid to host the 2028 Super Bowl. The bid was led by the Atlanta Sports Council in collaboration with the Atlanta Falcons,

Kendrick Lamar has since been chosen as the headliner for the 2025 Super Bowl, which will take place in New Orleans. While the choice has been met with a ton of controversy, K. Dot’s show is sure to keep the momentum going strong for Roc Nation and the NFL.

JAY-Z's Roc Nation will continue curating the vibes for the Super Bowl Halftime Show until further notice. According to a report Bloomberg published on Tuesday, October 15, the NFL has decided to extend its partnership with Hov and his company to keep them in charge of booking entertainment for the league's tentpole performances.

NFL Commissioner Roger Goodell has confirmed that the league's partnership with Jay-Z and Roc Nation will be extended. The deal primarily focuses on producing the Super Bowl Halftime Show, with Jay-Z and Roc Nation involved in the event's production since 2019.

Jay-Z's Roc Nation has secured an extended partnership with the NFL, continuing its role as the creative force behind the Super Bowl Show