Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels announced a major partnership with Formula 1 that begins immediately.

Hot Wheels and Formula 1 (F1) have put the pedal to the metal with a unique collaboration. The brands have joined forces to create a new range of 1:64-scale die-cast vehicles and playsets starting with a collector-focused model available through Mattel Creations.

Formula 1 fans will be able to hold their favourite cars in the palm of their hands from next year as the series welcomed Hot Wheels as a new global partner. The 2025 contenders will be shrunk down to 1:64 scale as Hot Wheels adds another collection to their ever-growing garage.

Formula 1 and Mattel, Inc. have announced a new global licensing partnership aimed at creating F1-themed Hot Wheels products, bringing the excitement of racing to a 1:64 scale.