Social Samosa
WEB2 days ago · By Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
WEBDec 5, 2023 · The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - …
Brand Saga: Lux, the brand that pioneered celebrity endorsements
WEBSep 30, 2020 · Lux - The Global Brand. History states that Lux soap started as ‘Sunlight Flake’, laundry soap in 1899 produced by then, Lever Brothers, now known as Unilever. The name was changed from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury.”. It was launched in the United States in 1925 and in the United ...
Shot On iPhone: A Campaign that turned into a phenomenon
WEBAug 18, 2020 · Presently, #ShotOniPhone has been populated with more than 15 million posts (to date) on Instagram alone and is arguably one of the most successful UGC campaigns that launched an online movement that is relevant till today and is revived each year. This year Apple specified the contest to Shot On iPhone Night Mode Challenge, participants shared ...
Brand Saga: A 'Carvaan' of ads that personified a ‘music player’
WEBOct 27, 2021 · Touted as the global first, a portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs inside, Saregama branded it as Carvaan - a device that combines the best of digital technology with the convenience and ease of use of a physical form factor. As per the company, the 5000 songs available on Carvaan were ...
Moj sees 12 million monthly active creators in 2022 - SocialSamosa
WEBDec 22, 2022 · Launched in July 2020, Moj has ~300 million monthly active users. The platform witnesses 3 million content uploads every day that garner close to 6 billion views daily. Key insights: -12 million monthly active creators created 750 million videos. -104K Moj creators across genres earned over 3.5 billion Mints, i.e.,~US$25 million.
Brand Saga: Brooke Bond Red Label, serving ‘swaad
WEBJul 21, 2021 · From depicting family values, togetherness, and bonds created over a cup of tea to redefining ‘inclusiveness’ to handling backlash and trolls with ease, the Brooke Bond Red Label advertising journey panning hundred plus years brewed ‘ swad apnepan ka ’ – narrating stories of matter. During the pandemic last year, Brooke Bond Red Label ...
Brand Saga: Reliving Santoor's 35 years of defining ageless beauty
WEBJul 22, 2020 · In the late 80s, Santoor advertising journey focused on the efficiency of its two product components – sandal and turmeric, conveying their skin benefits to ladies to establish the brand salience. Later it got shifted to highlighting the functional benefits of the soap- glowing skin and how it is good for getting softer and smoother skin.
How Lay's Smile Campaign was customized for each global market
WEBMar 5, 2020 · Banky W. Lay's, has adapted the Smile campaign basic the political, cultural, and economic situation of the market. Thus there is the beauty of Bali in the Indonesian campaign and breaking stress and daily monotony in the Egyptian campaign. India, as we all know, was more celebrity & influencers focussed, …
Case Studies - Social Samosa
WEBCase Study: How Crocs leveraged monsoon to encourage unfiltered self-expression, reaching 150M+ users. By Social Samosa. Aug 12, 2024 12:44 IST 5 Min read. Case Studies.